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PPC ADVERTISING

There are many popular PPC (pay-per-click) platforms among marketing agencies and advertisers. The choice of a PPC platform depends on the target audience, industry, budget, and marketing goals of the advertiser.

POPULAR PPC PLATFORMS

GOOGLE ADS

Google Ads is the leading PPC platform that allows advertisers to display ads on Google Search, YouTube, and partner websites. With a vast advertising network, Google Ads provides broad reach and precise targeting to users.

FACEBOOK ADS

is a powerful PPC platform that enables advertisers to target ads on Facebook, Instagram, and other partner platforms like Audience Network. With a large user base, Facebook Ads allows detailed targeting based on demographic, interest, and behavioral factors.

MICROSOFT ADVERTISING

(previously known as Bing Ads) is a PPC platform that allows advertisers to display ads on search engines like Bing, Yahoo, and AOL. While it has a smaller reach than Google Ads, Microsoft Advertising offers access to a different audience and can be useful for targeting specific demographic groups.

AMAZON ADVERTISING

is a PPC platform specifically designed for advertising products on the Amazon platform. Advertisers can use Amazon Advertising to display ads on search results, product pages, and other parts of Amazon to reach customers who are already interested in purchasing products.

LINKEDIN ADS

is a PPC platform that focuses on a business audience. Advertisers can use LinkedIn Ads to display ads on the LinkedIn platform, targeting specific industries, job functions, and professional demographic data.
WHAT'S INCLUDED IN ADVERTISING ON DIFFERENT PLATFORMS?

GOOGLE ADVERTISING

  • Google AdWords Management
  • Integration with Google Merchant Center
  • Search & Display Advertising - Google Ads
  • Multi-channel Remarketing
  • Conversion Rate Optimization
  • Monthly Reporting
  • Search Engine Optimization (SEO)

FACEBOOK ADVERTISING

  • Creating viral content (posters, promotional photos, flyers...)
  • Designing the complete page.
  • Daily posts on the page
  • Integration with the website (if applicable)
  • Interaction with visitors
  • Targeting the ideal target audience
  • Promoting (sponsoring) content and the page itself to the target group of clients.

INSTAGRAM ADVERTISING

  • Content creation - Graphic design
  • Integration with Facebook
  • Integration with the website (if applicable)
  • Campaign planning and management

BENEFITS OF GOOGLE ADS ADVERTISING

LARGE AUDIENCE REACH

Google is the most popular search engine in the world, which means advertisers can reach a large number of people searching for information and products. Google Ads allows ads to be displayed on Google Search, partner websites, YouTube, and other Google platforms.

PRECISE TARGETING

Google Ads enables advertisers to precisely target their audience based on keywords, location, demographic data, interests, and other factors. This means that ads are shown only to users who are relevant to a specific offer, increasing the chances of conversions.

PAY-PER-CLICK

Google Ads operates on a pay-per-click model, which means advertisers only pay when someone actually clicks on their ad. This allows greater control over the advertising budget and the ability to track direct return on investment.

RELEVANT CONTENT

Google Ads allows advertisers to display ads that are relevant to the user's search. This means that ads are shown to those who are already interested in a specific topic or product, increasing the likelihood of clicks and conversions.

ANALYTICS AND RESULTS TRACKING

Google Ads provides detailed analytics tools that allow advertisers to track the results of their campaigns. You can see how many people have seen the ad, the number of clicks, conversions, costs, and other relevant metrics.

QUICK RESULTS

Google Ads allows advertisers to quickly reach their target audience. Ads are displayed immediately after setting up the campaign, which means you can quickly gain visibility and attract new visitors or customers.

REMARKETING OPPORTUNITIES

Google Ads enables advertisers to use remarketing strategies to re-engage people who have already visited their website. This helps remind potential customers and increases the conversion rate.

BENEFITS OF FACEBOOK/INSTAGRAM ADVERTISING

LARGE USER BASE

Facebook has a huge user base worldwide, allowing advertisers to reach a large number of people. This broad audience enables advertisers to find their target user group.

PRECISE TARGETING OF AUDIENCE

One of the biggest benefits of Facebook advertising is the ability to precisely target the audience. Advertisers can target users based on demographic data, interests, behaviors, locations, and other factors. This allows advertisers to display their ads only to people who are relevant to their offer.

VARIOUS TYPES OF ADS

Facebook provides various types of ads that advertisers can use, such as images, videos, carousel ads, story ads, lead generation ads, and more. This allows advertisers to approach their campaigns creatively and tailor them to their goals.

RETARGETING

Facebook advertising enables advertisers to apply retargeting strategies to reach people who have already shown interest in their offer. This helps increase the conversion rate by advertising again to potential customers who have already expressed interest in a specific product or service.

ANALYTICS AND RESULTS TRACKING

Facebook provides detailed analytical tools that allow advertisers to track the results of their campaigns in real-time. You can monitor the number of impressions, clicks, conversions, engagements, and other metrics. This enables advertisers to better understand the performance of their campaigns and optimize them for better results.

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